Premier League Sponsors
Football as a general concept is big business, but that is even more the case when it comes to the Premier League. The English top-flight is seen as the pinnacle of the sport for many players, not just because clubs pay huge sums of money in wages.
The result of that is that there are eyeballs on the matches from football fans all around the world, which the Premier League has used to its advantage when it comes to getting sponsors on board and charging them large amounts for the right to be associated with the division.
Whether we like it or not, modern football is a sport as much about the marketing as the on-field play.
The Sponsors
The Premier League doesn’t refer to companies that offer it large sums of money as ‘sponsors’, instead using the term ‘Partners’. There are also various different Partners covering numerous aspects of the sport in general, including the fact that there is an official beer and an official bank of the Premier League, to say nothing of official soft drinks and official cloud and Artificial Intelligence partners.
Here is a look at each of the companies that the Premier League does business with, as well as their official status:
| Company | Title |
|---|---|
| EA SPORTS | Lead Partner |
| Adobe | Official Creativity Partner |
| Barclays | Official Bank |
| Coca-Cola | Official Soft Drink |
| Guinness | Official Beer |
| Microsoft | Official Cloud & AI Partner |
| Puma | Official Ball |
| Avery Dennison | Official Licensee |
| Football Manager | Official Licensee |
| Rezzil | Official Licensee |
| Sorare | Official Licensee |
| Topps | Official Licensee |
The Deals
It is fair to say that not every deal made by the Premier League is made public, so knowing the exact details of how much the English top-flight makes from its numerous Partners isn’t something that we can talk about with any degree of confidence. That being said, there is at least a modicum of information around, so we will offer you whatever we know:
EA SPORTS
The Lead Partner of the Premier League is the video games maker Electronic Arts, specifically via its EA SPORTS brand. It was in the February of 2023 that the Premier League clubs received a briefing that a six-year deal with EA SPORTS was being finalised, worth around £488 million. That means that more than £80 million annually would be delivered, in exchange for Electronic Arts having the rights to the Premier League clubs and players for its games.
It was also a deal that doubled the previous one that had existed between the two parties, which shows the big business at play in the English top-flight.
Adobe
In the August of 2025, it was confirmed that Adobe would enter into a multi-year partnership with the English top-flight, giving personalised digital experiences that were powered by Artificial Intelligence to the 1.8 billion football lovers who watch the Premier League all around the world. It emerged that the company would use Adobe Express and Firefly to deepen fan engagement whilst offering on-brand marketing campaigns that included real-time news alerts.
For those that aren’t a fan of the proliferation of AI in our every day lives, the bad news is that Adobe isn’t the only company offering it to Premier League fans.
Barclays
Long-term lovers of the Premier League will know all about the relationship between the English top-flight and the bank, first becoming involved with each other in the 2001-2002 season. In the June of 2024, news emerged that a deal had been struck to see the British high street bank continue its involvement thanks to a £75 million deal, which was worth around 60% more each year.
The deal came into being just as Oracle was ending its own association with the division, meaning that a new technology partner would need to be sought, even whilst the official bank was locked in.
Coca-Cola
You might well wonder why it is that the Premier League, a sports organisation, has teamed up with a sugary drink manufacturer, but even the English top-flight needs to have an official soft drink.
It is a position that Coca-Cola had held before, mainly during the period between 2018-2019 and 2020-2021. The company has been a long-term supporter of footballer around the world, so it makes complete sense for it to be seen to work with the Premier League. Although we don’t know the exact amount of the deal, which will run until 2029, but it is believed to be worth around £10 million per season.
Guinness
There could easily be an argument to be had around whether or not Guinness is a beer if you particularly wanted to have it, but what we do know is that the drinks maker is the official beer of the Premier League thanks to a deal struck in the April of 2024.
The agreement with Guinness’s parent company, Diageo, began at the start of the 2025-2026 season and lasts for four years, seeing the top-flight recoup more than £41 million during that time. Guinness is better known for its association with rugby, but the global appeal of the Premier League meant that it outbid Budweiser for the rights.
Microsoft
In the ever-changing technology landscape, Microsoft stepped up to the plate in order to sign a five-year deal with the Premier League as its official cloud and AI Partner. You might well ask yourself why the Premier League needs an AI Partner, but there is no question that the technology will be the dominant force for the foreseeable future.
The Premier League Companion is planned to be the crown jewel of the agreement, seeing the AI-powered assistant integrated into the official mobile application of the top-flight so as to offer people personalised content and more.
Puma
The 2025-2026 Premier League season was only three games old when Arsenal goalkeeper David Raya hit the headlines, moaning that the new ball being used in the top-flight was to blame for the Dominik Szoboszlai free-kick that he conceded in the match against Liverpool at Anfield. That probably wasn’t the start to the deal to be the top-flight’s official ball provider that Puma will’ve wanted, having also agreed a £1 billion agreement with Manchester City.
Puma replaced Nike after a 25-year spell as the new ball provider, reportedly agreeing to pay more than £10 million a year.
Avery Dennison
If you want a sense of why companies agree to sign up to deal as sponsors of the Premier League, it might well be seen in Avery Dennison. The majority of people will have no clue what the company offers and won’t be all that more clued-in when learning that they are a multinational manufacturer of pressure-sensitive adhesive materials.
The official licensing Partner signed a deal in the March of 2022 worth around £3.5 million a year, renewing it ahead of the 2025-2026 campaign, allowing it to carry on supplying the names, numbers and sleeve badges for every club in the division.
Football Manager
Whilst most people are satisfied simply watching Premier League games play out, perhaps screaming at the manager every now and then, some people want to get a bit more involved. Many of those that do will turn to the likes of Football Manager to satisfy their urge, being pleased to know that a four-year licensing agreement was struck in 2024 in order to allow the kits, teams and players to appear in the game.
In return for a decent fee, Football Manager became the top-flight’s official football management video game, bringing the Premier League in line with UEFA club competitions.
Rezzil
In the March of 2024, the Premier League confirmed that it had struck a four-year deal with Rezzil, the virtual reality software developer based in Manchester.
The deal was part of an agreement to create a VR game for people to play, allowing users to recreate the likes of iconic goals as well as being able to ‘stand’ on the pitch. Interestingly, this agreement did not see the Premier League take money from Rezzil, but instead witnessed the top-flight take an investment stake in the company. Whether it proves to be the future of digital gaming remains to be seen, but it’s a step in that direction.
Sorare
In the January of 2023, the English top-flight announced a deal with Sorare, the ‘global fantasy sports game and marketplace’, which it claimed would change the way that fans interact and connect with the clubs and players that they love.
The company was founded in 2018 and expanded into baseball and basketball four years later, but ‘soccer’ is the sport that it is most focussed around. Nearly two years after the deal’s announcement, the United Kingdom Gambling Commission charged Sorare with providing British consumers with unlicensed gambling facilities.
Topps
There is no publicly available information around how much the Premier League receives from Topps. In the June of 2025, however, the top-flight made a deal with Fanatics Collectibles, the owner of Topps, to provide official trading cards for players. They have the sole right to be able to offer such collectible cards and stickers, which many people will remember collecting as children and swapping with their mates in the playground.
Although the amount of money involved in the deal isn’t known, we do know roughly how much the Premier League makes from other such companies.