Why Are Some Football Clubs Sponsored By Casinos?
The world of football sponsorship is big business. Jägermeister’s 500,000 Deutschmark sponsorship of Eintracht Braunschweig opened clubs’ eyes to the big money available. At the same time, the brands themselves understood the appeal of sponsoring a football club. They saw the opportunity to raise awareness and brand recongition with a captive audience of spectators. Viewership […]