Africa

The Evolution of Sponsorship in African Football: A Strategic Analysis of the 2026 Commercial Landscape

Commercial architecture of African football has been transformed radically in the last 30 years until 2026. What was initially initiated in the post-independence and post-apartheid era as a sponsorship environment that was mainly comprised of state monopolies, extractive industries, and alcohol conglomerates has now definitively moved over to the digital economy. By 2026, digital entertainment […]

Chelsea Makes OFFICIAL £40m Bid For Arsenal And Manchester United Target

Just like two summers ago when Liverpool were involved in a long-drawn transfer saga over the future of Luis Suarez as the Uruguay tried to push through a move to Arsenal, the Kops are again facing another saga; this time with Raheem Sterling. The England international had earlier in the just concluded season turned down […]

Super Falcons Seeking AWC Glory

With their 100% record in the tournament intact, the Super Falcons are looking to claim their seventh African Women Championship after securing a ticket to next year’s world cup in Canada. A 4-2 win against Ivory Coast, 6-0 basing of Zambia and 2-0 humbling of host nation Namibia was enough to see the Falcons through […]

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