A message for Arsenal, Chelsea and Manchester United – don’t milk the fans

Last night’s game at the Nou Camp confirmed that two German teams would be playing in the European Cup final at Wembley later this month. Bayern Munich and Borussia Dortmund were worthy winners against the two best teams in Spain, whilst English sides made little impact on the competition. Chelsea and Manchester City couldn’t even make it past the group stages whilst Manchester United and Arsenal were knocked out in the Round of 16.

However, it’s not just the ability of the German teams we should be envious of, but their attitude towards fans. Whilst the Glazers have recently confirmed another price freeze for season tickets, the cost has risen dramatically since their takeover in 2005 and has priced many fans out. Still, the prices at Old Trafford are cheap compared to some of the clubs in London.

Arsenal charge up to £1955 for a season ticket (including up to seven cup games), Tottenham Hotspur up to £1845 and Chelsea up to £1250. QPR’s most expensive season ticket matches that of Manchester United’s, £950, whilst Newcastle charge as much as £909.

It’s not just the most expensive tickets that are an issue for fans though, but the cheapest too. At Arsenal the least you can pay for a season ticket is £985, £730 at Spurs, £725 at Liverpool and £595 at Chelsea. United’s cheapest is £532 and QPR’s is £500.

Bayern Munich president Uli Hoeness has revealed their attitude to ticket prices, comparing how German clubs treat their fans with the English.

“We could charge more than £104,” he said. “Let’s say we charge £300. We’d get £2m more income but what is £2m to us? In a transfer discussion, you argue about that sum for five minutes. But the difference between £104 and £300 is huge for the fan. We do not think fans are like cows who you milk. Football has got to be for everybody. That’s the biggest difference between us and England.”

5 Comments on "A message for Arsenal, Chelsea and Manchester United – don’t milk the fans"

  1. If Stamford Bridge held 76000 spectators I am sure the cost of a season ticket would be comparable. Instead of comparing apples with oranges compare your ST prices with stadiums having similar capacities I am sure you would then realise MUFC are not doing their supporters any particular favours

  2. just Heard the German tickets are cheap due to sponsors paying them in part,Hope when city expand the Etihad they bring in £10 a match tickets and…….£5 for kids..thats the way foreward.. and if the EPL dont put a cap on tickets the clubs will start to lose out..due to fans not going.. dont Think SKY would pay massive rights money for empty stadia.

  3. Anyone else getting tired of the ‘love in’ for all football things German ? Using uli hoeness quotes for a piece about finance is cheeky though….
    There’s too much garbage written about German prices (normally by people who’ve never paid to see a bl game). I work there and go to quite a few games per season.

    This year I’ve been to Dortmund, Munich, borussia mg , Mainz and Kaiserslautern. Those tickets are not the oft quoted €25 . All of the above (apart from Kaiserslautern in bl2) were €45 or more two of them cost €58.

    • bluemoon70 | May 2, 2013 at 1:45 pm | Reply

      A team that has won the Bundesliga by a record 20 points and fleeced their nearest competition of their best young player talks about the superiority of their league. Give me a break. BM doesn’t need to raise ticket prices, no. They already have all the advantage they need to dominate their league for the next 20 years. And they have no one to challenge them for a place in the Champions League each year. In England their is real competition between 5 or 6 teams. Totally different scenario.

      • Just how many times has Man United won the EPL in hte last 20 years or so??? How many different winners of the EPL title in the last 5 or 6 years? Other then Man United and the odd City or Chelsea win the EPL has very little change and out of the 20 teams that compete in that League there are only two or at most three teams that can really win the title at the start of each season.

        Oh, and where did you say that Man United got RVP from???

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