Starring: The World’s Top Footballers Including Neymar Jr., Mario Goetze, Daniel Sturridge, Cesc Fabregas, Luis Suarez, Chicharito and Robin Van Persie among others
There is a game that starts before the kick-off, before the tip-off, before the face off; a mental game. It awaits every top athlete in the dressing room. It is a game of conquering doubt and embracing the pressure. It is during this game that they find their true strength, the power to win. They find it in prayer, in ritual, and in music. It’s a game that few people have ever seen…until now.
The Game Before The Game spotlights the pre-game rituals of footballers, celebrities and fans as they prepare to be victorious in the game to come; Neymar Jr. calls his rather for words of strength, wisdom and confidence, Cesc Fabregas kisses the ring his girlfriend gave him four times exactly and Luis Suarez kisses the tattoo of his son and daughter’s names on his wrist for love and good luck. The campaign also celebrates pre-game rituals from fans around the world.
Beats will roll out several short form versions of this campaign with a series of television commercials in more than 9 countries and 5 different languages – each version highlighting the athletes and rituals that are authentic to the country in which it airs.